Price trends, market analysis, and buying guides for PC builders.
Every Prime Day, October Prime sale and Black Friday weekend since 2017, measured against ordinary weeks in the same year. Prime Day is worth a few points, the October event is worth nothing, and in 2025 Black Friday was worse than an ordinary week.
Read More →The one completed memory cycle in our own data: three DDR4 kits tracked since 2015 peaked at 2.2 to 2.8 times their 2016 price, took about a year and a half to give the rise back, and bottomed below where they started. Where prices sit against that pattern now.
Read More →If you've gone to buy RAM recently and felt like you were being robbed, you're not imagining it. A 32GB DDR5 kit that sold for around $100 in early 2025 now routinely costs $300 or more. Some kits have hit $400. Here's what's actually going on.
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